Wednesday 10 November 2010

Street Culture + Cars + Clothing companies = ...

I've taken a huge interest recently into a group of brand names and logos that have appeared all over the USA car scene, I'm guessing it is only a matter of time until these brands hit the UK, and I'm expecting it to be just as big as the effect they are having in America!


The brands and logos I'm talking about are for example "Hella Flush", "Illest", "Fat Lace", "Simply Clean"   among many others already wide spread among American car culture.


Some of these you may have heard of already? In fact I've seen the stickers pop up a few times at various shows, so its coming ;)


What I love about it, is that its a way of motivating people to get out there and do stuff, to group together under one brand and enjoy being around cars at events usually sponsored by small clothing companies and even independent clothes shops!


So that brings me to my first video I want to share with you...


Its the story of a clothing company outlet store called "Reign" which decided to bring people together under one banner, which is the "Simply Clean" logo and stickers that you'll see throughout this next video.


I absolutely love this production, its inspiring in so many ways! It really shows what you can do when you put your mind to it! The guys have worked truly hard to achieve what you see in the video, and its almost like they cannot actually believe what they the actual outcome is! And that, is awesome :D


So enjoy...



Simply Clean from Bluemotion on Vimeo.



Simply Clean car meet video edited by Quan Vu of Bluemotion. Music production by Soy is real

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Also I absolutely love that music in that one! Fantastic work.

The second film on the same topic and idea is one of an event put on by the clothing company "Fat Lace" using the branding "Hella Flush", this truly looks awesome! I love the fact there just like the video above, there is live music, competitions and prize give outs, as well as some fantastic looking cars! Pretty sweet event for a clothing company to put on I reckon :)


I'm really liking the editing in this one, you'll know what I mean when you start seeing how well it flows with the chosen music track! Definitely some inspirational editing to be witnessed in this one :)


Hella Flush III from iPhilms on Vimeo.


Hella Flush III at BlackTrax in Milpitas put on by Fatlace. 

Song Title

Video Tapez - AmpLive ft. Del the Funky Homosapien 

Saturdays - Cut Copy



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And lastly but by no means least, here is some brilliantly edited footage of a Formula Drift event in sponsorship with the clothing company Fat Lace.


The music in this vid rocks as well :) Some of the panning of the drifting is ace and very involving, but what I really love is what he does towards the end of the video with the tour of the show cars, very very cool technique and has definitely given me some ideas! 


Enjoy!



OneofOne x Formula Drift x Fatlace Round 1 Streets Of LB from Daniel Kruthanooch on Vimeo.


So this seems to be the way, clothing companies are coming up with these awesome brands / movements and bringing people out and together for meets and events once again! Its wicked to see and shows true motivation by the people behind the scenes, I love it! 


What we need in the UK, is for a small internet based clothing company, or maybe even a clothing firm itself to create a brand to bring together, street culture and cars and create what you've witnessed in these videos... which to me is something of pure awesomeness :D


Thank you for looking!

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